Tony Khan Says NXT Defeating AEW Dynamite In Ratings Made Him Alter Creative Process

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The Wednesday Night Wars started last year as AEW Dynamite and NXT have been battling it out every week. So far Dynamite has been dominant in the ratings war, with the exception of a few times.

WWE NXT defeated AEW in ratings during December 2019 and it seems that was a massive reality check for Tony Khan. Khan spoke to Post Wrestling, where he revealed that he altered the creative process for the company once Dynamite lost to NXT in the key demographic.

“The process kind of changed for me after December….we’ve only had one show where we didn’t win the demo head-to-head for the night. I really had to do a lot of reflection on what had put us in that position and what I could do to change things and what we could do to change the process. And I became more motivated, that’s the wrong word. I shouldn’t say motivated. I became more productive in terms of trying to come up with my own ideas and then also in terms of managing other people’s ideas or just organizing the show or you know, taking outside ideas and trying to package them together.”

“I just tried to become more proactive and also say no to more stuff. That was a big thing, just not rolling over on stuff I don’t believe in, and I’ve tried not to do it as much this year, and I think the show is better for it. And that’s probably been the biggest change in 2020.”