Vince McMahon referred to AEW as “blood and guts and gory things” during a conference call with investors earlier this year. It appears the company is embracing that.
Last Wednesday, AEW officially filed a trademark application for the term “Blood and Guts” relating to posters, photographs, ringtones, merchandise, action figures, retail services, entertainment services, and “live video streaming of video PPV events on the internet.”
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