Bruce Prichard Named New Executive Director of WWE Friday Night SmackDown

WWE has announced today that Bruce Prichard will replace Eric Bischoff as the executive director of SmackDown.

WWE released a statement that is as follows:

“Prichard brings nearly 40 years of experience in sports-entertainment with an extensive background in character development and creative storytelling. During his career, Prichard has served in a variety of roles, including announcer, producer, agent and on-screen personality. Earlier this year, Prichard returned to WWE as a member of the company’s creative team.”

Eric Bischoff was in the role for only four months, and it remains to be seen if he will still be a part of WWE going forward.

We will update this story with more news as it becomes available.


  1. […] have the story here on, detailing how WWE replaced Bischoff with Bruce Prichard as the new Executive Director of […]

  2. […] previously noted here on, Bruce Prichard has been named the SmackDown Executive Director, and Eric Bischoff is no longer a […]

Leave a Reply

Your email address will not be published. Required fields are marked *