WWE has announced today that Bruce Prichard will replace Eric Bischoff as the executive director of SmackDown.
WWE released a statement that is as follows:
“Prichard brings nearly 40 years of experience in sports-entertainment with an extensive background in character development and creative storytelling. During his career, Prichard has served in a variety of roles, including announcer, producer, agent and on-screen personality. Earlier this year, Prichard returned to WWE as a member of the company’s creative team.”
Eric Bischoff was in the role for only four months, and it remains to be seen if he will still be a part of WWE going forward.
We will update this story with more news as it becomes available.