Bruce Prichard Named New Executive Director of WWE Friday Night SmackDown

WWE has announced today that Bruce Prichard will replace Eric Bischoff as the executive director of SmackDown.

WWE released a statement that is as follows:

“Prichard brings nearly 40 years of experience in sports-entertainment with an extensive background in character development and creative storytelling. During his career, Prichard has served in a variety of roles, including announcer, producer, agent and on-screen personality. Earlier this year, Prichard returned to WWE as a member of the company’s creative team.”

Eric Bischoff was in the role for only four months, and it remains to be seen if he will still be a part of WWE going forward.

We will update this story with more news as it becomes available.